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Journal Articles (Department of Business Management)
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Title:
The role of knowledge management systems on the export performance of manufacturing firms: evidence from Zimbabwe
Author:
Edmore, Tarambiwa
;
Chengedzai, Mafini
Date:
2017-11-02
Title:
Rebranding Zimbabwe Through Tourism and Hospitality Variables: The Reality of Nation Branding
Author:
Vutete, Clever
;
Chigora, Farai
Date:
2013
Title:
The Indigenisation Policy and Economic Emancipation in Zimbabwe: A Case Study of the Zimunya-Marange Communities
Author:
Zvavahera, Promise
;
Chigora, Farai
;
Tandi, Roselyn
Date:
2018
Title:
Marketing of tourism destinations: A misapprehension between place and nation branding in Zimbabwe tourism destination
Author:
Chigora, Farai
;
Muhammad, Hoque
Date:
2018
Title:
Entrepreneurship: An Engine for Economic Growth
Author:
Zvavahera, Promise
;
Chigora, Farai
;
Tandi, Roselyn
Date:
2018
Title:
From fantasy to reality: identifying the destination brand constructs that influence the brand performance in Zimbabwe
Author:
Chigora, Farai
;
Ndlovu, Joram
Date:
2018
Title:
Legacy, Emotions and Reality: Asymmetry or Composite formation of Zimbabwe Tourism Destination Brand Elements
Author:
Chigora, Farai
;
Mutambara, Emmanuel
Date:
2018
Title:
Strategic management and branding panacea for surviving in volatile environments: case of Zimbabwe tourism industry
Author:
Chigora, Farai
;
Zvavahera, Promise
Date:
2015
Title:
Further insight into the Zimbabwean tourist market equilibrium
Author:
Chigora, Farai
;
Vutete, Clever
Date:
2015
Title:
City marketing to city branding: A novel practice in Zimbabwe destination branding
Author:
Chigora, Farai
;
Hoque, Muhammad
Date:
2018
Title:
Be green and you are branded: case of small to medium enterprises in Zimbabwe tourism sector
Author:
Chigora, Farai
;
Zvavahera, Promise
Date:
2015
Title:
“Culture” a panacea for brand survival: feasibility analysis of Zimbabwe tourism destination
Author:
Chigora, Farai
;
Zvavahera, Promise
Date:
2015
Title:
Realigning value chain concept towards destination branding: Zimbabwe tourism destination reality
Author:
Chigora, Farai
;
Zvavahera, Promise
Date:
2015
Title:
International host communities: a positioning platform for Zimbabwe tourism brand
Author:
Chigora, Farai
;
Zvavahera, Promise
Date:
2015
Title:
Awareness completes brand loyalty: reality of Zimbabwe tourism destination
Author:
Chigora, Farai
;
Zvavahera, Promise
Date:
2015
Title:
Attitudinal and behavioural loyalty: Zimbabwe tourism brand performance ascendancy
Author:
Chigora, Farai
;
Zvavahera, Promise
Date:
2015
Title:
Elasticity of demand a critical form tourism market position: understanding Zimbabwe tourism destination
Author:
Chigora, Farai
;
Vutete, Clever
Date:
2015
Title:
Indifference curve supremacy in tourism consumption behaviour: case of Zimbabwe destination
Author:
Chigora, Farai
;
Vutete, Clever
Date:
2015
Title:
Food and nutrition promotion: feasibility of the Zimbabwe agenda for sustainable socio-economic transformation
Author:
Zvavahera, Promise
;
Chigora, Farai
Date:
2015
Title:
Social media and brand equity: reality for small to medium enterprises in Zimbabwe tourism industry
Author:
Chigora, Farai
Date:
2016-03
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Author
Chigora, Farai (21)
Zvavahera, Promise (10)
Vutete, Clever (5)
Tandi, Roselyn (2)
Chengedzai, Mafini (1)
Edmore, Tarambiwa (1)
Hoque, Muhammad (1)
Muhammad, Hoque (1)
Mutambara, Emmanuel (1)
Ndlovu, Joram (1)
... View More
Subject
Zimbabwe (11)
Tourism (9)
Destination (5)
Branding (4)
Destination branding (4)
Tourism destination (3)
Brand (2)
Brand Equity (2)
Poverty (2)
Absolute advantage (1)
... View More
Date Issued
2015 (11)
2018 (6)
2016 (3)
2013 (1)
2017 (1)
Has File(s)
Yes (22)
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